The gist of it is to have the interviewers ask the actresses questions about more than just their dresses and makeup and accessories.
It should be simple enough but it's received backlash. I've seen several comments from both men and women saying that the actresses wear fancy dresses for a reason.
Yes, I can see a reason for acknowledging the designer of the dress. Dozens of people worked to put together the ensemble we end up seeing on the red carpet and they should be acknowledged.
I want to write about beauty and fashion and get paid to do it. I think that there is a field for this and there are people interested in what or who celebrities are wearing but I also think that there are dozens of fashion and beauty bloggers/writers dedicated to covering this. Even ones who communicate with the stylists of the celebrities. So reporters for ET or E! or whoever can DEFINITELY focus their attention to asking these actresses questions of the same caliber they do the actors.
I don't understand why people are so against this movement. There isn't going to be a shortage of fashion and beauty coverage, believe me. You've got People, People Style Watch, Glamour, Marie Claire, Lucky, Allure, Elle, Vogue, and all the gossip magazines with full spreads dedicated to the dresses and the shoes and the lipstick and the hair and the jewelry.
Asking the stylist who did the dress and asking the actress what the most challenging thing was shouldn't be mutually exclusive.
This video shows the ridiculous questions actresses are asked on the red carpet. From "Who are you wearing?" to "Did you wear undergarments?" they make these women out to be nothing more than walking trophies.
Like I said, I can see that there is an interest in fashion and beauty. There are publications devoted solely to it. Let's let them focus on that and allow other publications to focus on the people themselves and the work they do.